“I have personally experienced the process from well-off to poverty.” Last year, Duan Qian, 25, was taught a lesson from her experience as a “negative man”.
In the summer of 2018, the “Shanghai drifter” resigned from his previous company. Because the company, which often works overtime, gets a higher salary, she hopes to reward herself before she finds her next job. So she bought herself the latest Apple mobile phone and a bunch of cosmetics through cross-border e-commerce and other channels. In order to be closer to her boyfriend’s company, she moved home and raised an Akita dog with her boyfriend.
She thought she could live a “rich” life, but she didn’t expect to become a “undertaker” soon. She always laughed at herself by “moonlight clan”. One day, she suddenly found that her bank and Alipay account were only a few thousand yuan, and there were many fixed expenses every day. What worries her even more is that after two months, she still hasn’t found her next job.
In desperation, she first borrowed several thousand yuan from her boyfriend, then applied for two credit cards and borrowed 40000 yuan. She even registered real name accounts on two online lending platforms and borrowed 50000 yuan. According to the original plan, the money borrowed from banks and online lending institutions is only an emergency, and it will be returned soon after finding the next job. But what she didn’t expect was that the next job would be paid a month later. During this period, the monthly interest needed to be paid was like a snowball, reaching more than 1500 yuan per month.
“Happy for a month, painful for a whole year.” Later, it took Duan more than a year to repay her original foreign debt. In her opinion, during that time, she lacked the concept of money, not only “Moonlight” but also “moon debt”; And the deliberate guidance of businesses to encourage consumption and the low audit threshold of lending institutions all contribute to the desire of young people like her to spend in debt.
Moonlight, poverty…… Young “bearers” are more worried about borrowing
Contrary to many people’s expectations, some young white-collar workers in the first and second tier cities are suffering from their own economic debt problems.
According to the survey report on white collar satisfaction index in 2018 released by Zhilian recruitment, more than 20% of white collar workers were in debt in 2018: when checking the income surplus, 21.89% of the white collar workers were in debt, becoming a typical “poor and busy group”, 20.15% of them had a deposit balance of “10000-30000”, and 17.67% had a deposit of “50000 or more”.
According to the report, in addition to the fact that the level of salary will directly affect the amount of deposit balance, more and more young people choose “Moonlight consumption” or even “advanced consumption”, which is also an important factor affecting the deposit balance.
Zhang Ruilin, a 24-year-old “Beipiao”, mocks herself as belonging to the “poor and busy group” mentioned in the above report. After graduating from the undergraduate program in 2016, she found a job in Beijing with a monthly salary of more than 8000 yuan, but the monthly rent of nearly 3000 yuan, as well as the fixed costs of commuting, communication, clothing, food, housing and transportation, barely suffice. When it comes to extra spending options such as clothes, technology products or cosmetics, she has to resort to credit cards, ant “Huabei” and other lending products.
At first, she thought that these lending platforms were helping her through the debt crisis, but over time, her consumption became more and more extravagant. When chatting with her peers, Zhang Ruilin found that many people are “Huabei people” and often taunt them with the words “I used to be a moonlight family, but now I am a yueqian family”.
According to a survey conducted by financial search platform rong360, 53% of college students choose loans because of their shopping needs. They mainly buy cosmetics, clothes, electronic products, etc., which mostly belong to the advanced consumption beyond their ability. Many young people will choose to borrow money from many platforms, such as Huabei, Baidu qianqianhua, 360 Baitiao, microparticle loan and installment music, for consumption. Through these lending platforms, users can advance the amount and enjoy the shopping experience of “consumption before payment”.
Not only white-collar workers in the workplace, but also many college students have become supporters of loan consumption. Gao Zihao, a college student born in 1998, has always been a loyal “apple powder”. In October 2018, he bought the latest iPhone with his two months’ living expenses. The little wish was achieved, but the cost of living made it difficult for him. In the next few months, he borrowed several thousand yuan as living expenses from his classmates, relatives and friends.
At the suggestion of his classmates, Gao Zihao opened the consumer credit business and borrowed two months’ living expenses from it. But when it comes to the repayment day, he feels as uncomfortable as being dunned. After his parents called for the living expenses and the scholarship from the school, he quickly paid back the money“ Borrowing money for consumption is just like drinking, which brings more worries. ” He said with emotion.
There are many temptations of consumer loans, and young people need to “increase revenue and reduce expenditure”
Recalling the experience of borrowing money for consumption, Gao Zihao regrets and yearns for it. In his opinion, it is the common pursuit of many students to be able to wear trendy brand and use new mobile phones. Although they may need to borrow money or even loans in the short term to achieve these goals, they still have a long future and many opportunities to repay in the future.
Gao Zihao said frankly that the use of online lending platform is not only because of his spending too much, but also because of the change of consumption concept, which is also related to the guidance of the outside world. He was deeply impressed by a video advertisement once launched by an online lending platform: three young people, a courier, bought himself a saxophone that he always wanted to buy through the online platform with installment loans; A newly graduated college student started his international travel through online loan; A couple also borrowed money through the Internet and bought their first car with very little down payment.
“At that time, I felt that this advertisement seemed to say that online lending can help us realize our hobbies and dreams.” After experiencing the “debt crisis”, he gradually felt that this kind of video advertising is actually conveying a concept to young users: young people should spend money to make themselves better off, implying that young people should be encouraged to consume in advance or even over consume.
Duan Xi has a similar feeling. After resigning from her first job, she also thought about whether she would have a “tight day” for some time. However, the loan reminder messages appearing on her mobile phone from time to time are showing her the “olive branch” of “bold consumption, I pay”. According to her recollection, during the interval between her two jobs, she could receive three or four short messages from the cash loan and consumer loan platforms every month, reminding her that “good credit can open the loan service”, and “intimately” attached the loan amount and interest free period.
Aiming at the young generation, the online consumer finance industry has developed rapidly in recent years. According to the statistics of the Research Report on market prospects and investment opportunities of China’s Internet consumer finance industry from 2018 to 2023 released by China Business Industry Research Institute, in 2017, the scale of China’s Internet consumer credit transactions exceeded 30 trillion yuan, with a growth rate of 33%; It is estimated that the scale of this field will reach 40.8 trillion yuan in 2018, with a growth rate of 19%.
Professor Liu Junhai, director of the Institute of business law of Renmin University of China, believes that the phenomenon of over consumption and competition among some young people is quite serious. If the similar situation spreads, it will bring risks to their individuals, families and the whole society. It will not only increase the debt burden of young people themselves and their families, but also bring social pension risks in the future.
According to the 2018 survey report on China’s pension prospects jointly released by ant financial services and Fidelity International, 56% of the Chinese younger generation under the age of 35 have not started to save for the elderly, and 44% of the groups save only 1339 yuan per person per month on average, and some young people are in the state of “zero savings and high debt”.
In Liu Junhai’s view, under the background of financial “risk prevention”, the network platform with consumer loan and cash loan as the main business should bear more social responsibility, and should not mislead and induce young consumers to borrow money for consumption; For young users, we should do a good job in background investigation and data audit, not to encourage their excessive consumption psychology. Otherwise, it will not only be suspected of violating business ethics and relevant laws and regulations, but also have a negative impact on the consumer credit industry and “play the concept out”.
In view of the social phenomenon of young “underdog”, he also said that young people should not only open up resources but also reduce expenditure. On the one hand, the whole society should consider how to improve the income level and sense of acquisition of young people; On the other hand, the younger generation, represented by the post-90s and post-00s, should also support themselves by “sweating and eating”.